Whether the new paddy power trader advert appeals to traders and private investors remains to be seen. Either way it looks like paddy power are back to their best at putting out adverts that tread a fine line.
According to an inside source finding a person of small stature to star in their recent paddy power trader advertising campaign was a tough job.
To help get the message out about Paddy Power’s new Financial Spread Betting arm the new advertising campaign from paddypowertrader.com hangs on the tagline; "Who says you can’t make money being short?" It features a 3’ 11’ model in full city garb being photographed alongside two ‘glamorous models’ in the back of a limo.
Paddy Power is famed on producing fun and innovative advertising that gets noticed (and occasionally banned). This new ‘Being Short’ campaign looks set to continue that long tradition.
Davin McAnaney, Commercial Manager of paddypowertrader.com, said: "Despite searching high and low, we couldn’t believe how difficult it was to hire a little person here in Ireland. It was impossible around Christmas time to get an actor to do the job, when Snow White has seven dwarves in tow at each pantomime the supply is only going to stretch so far. The main thing was finding the right tiny star to fill the boots of a Wall St. mogul in the photos. After all, posing with these gorgeous girls, it is nice work if you can get it."
"In the end Londoner Graham Hughes came over to Dublin and has done a great job on the campaign. We’ve had a lot of fun shooting the adverts, the results look great and it just goes to prove that paddypowertrader.com is always prepared to go to new heights to find the right people to do the job
"Paddy Power’s theme for the campaign reflects Financial Spread Betting jargon where ‘going short’ means to bet in favour of falling markets. Going short therefore permits traders to make money even in volatile or falling markets. Being short in Spread Betting can be a winning strategy."
'paddy power trader - Short Trading' by DB, updated 08-May-08
For related pages also see:
Spread Betting Ireland, updated 20-Jun-08
Ireland's biggest bookmaker, Paddy Power has thrown its hat into the Financial Spread Betting ring and they've given us paddypowertrader....read article. Paddy Power Trader, updated 08-May-08
Paddy Power Trader account information and website review....read article. Paddy Power Trader Markets, updated 08-May-08
Paddy Power Markets. Plus Account Application and trading information....read article. paddypowertrader offer, updated 08-Oct-07
paddypowertrader offer...read article. paddypowertrader, updated 08-May-08
We try not to add too many spread betting press releases but you might just find the following article / research interesting....read article. Irish Investors Pile into Crude Oil, updated 20-Jun-08
Crude prices have fluctuated widely since they surged nearly $11 in a single session to a trading record above $139.9 in early June. The cost of crude has been a hot topic on the agenda internationally with transport strikes occurring across Europe. Some investors believe prices...read article. paddypowertrader Crude Oil Seminar, updated 04-Jul-08
paddypowertrader is holding a free seminar: 'Oil - holding the world to ransom?' on July 19th at the Radisson SAS St Helens in Stillorgan, Dublin 4. The key topic will be the role of oil on the world markets and its effect on the global economy. The event is designed to...read article. Banking Shares with Paddy Power Trader, updated 08-May-08
We have seen a large increase in bets on financial equities. At the top of the list are Barclays, Alliance & Leicester, RBS and...read article. paddypowertrader Forex Volatility, updated 08-May-08
During March we have seen incredible drama on the international markets. All time highs in the international FX markets are leading clients to switch to...read article. Spread Trading Irish Shares, updated 18-Apr-08
Earlier this week clients were buying US tech shares, pretty flat on US blue chip equities and selling the FTSE. However also looking popular are Irish banking stocks such as AIB, Bank of Ireland and Anglo...read article. Irish Traders Focus on Commodities Spread Betting, updated 02-May-08
We can see many spread bettors moving into commodities in order to take advantage of the bull market in that area at the moment. Financial spread betting is all about developing understanding and using it to the advantage of your trading. paddypowertrader account holders have also delved into markets such as soya-bean...read article. Paddy Power Offer, updated 08-May-08
We are offering the ultimate Paddy's weekend for new paddy power trader account holders to win an all expenses paid VIP trip for 2 to London on March 14th to experience the most exciting rugby match of the...read article. Banking Stocks Spreads with paddypowertrader, updated 29-May-08
As the global credit crunch continues, many banks are announcing discounted rights issues. The mixed forecasts in the banking sector have highlighted banking equities, particularly Irish banking equities, as a growth area for...read article. Paddy Power Trading Equities, updated 19-May-08
Paddypowertrader has been tracking the movements of its client base over the past week to reveal startling retail investment trends. Paddypowertrader has seen indices such as FTSE and Dow Jones jostle for position to become...read article. The Dumbest, Silliest and Funniest Spread Trade, updated 08-May-08
paddypowertrader recently launched competition for clients. It was a pretty straightforward competition. Simply tell them your dumbest, silliest and funniest trade ever. And the winner is...read article. Paddy Power Spread Betting, updated 08-May-08
Volatile markets have improved the trading performance over at paddypowertrader.com. Recent international market turmoil has seen in an emergency Federal Reserve rate cut in the US and a Rogue Trader lose €4.9bn (£3.7bn, $7.1bn) for Societe Generale in France....read article. paddy power trader - Short Trading, updated 08-May-08
Whether the new paddy power trader advert appeals to traders and private investors remains to be seen. Either way it looks like paddy power are back to their best at putting out adverts that tread a fine line....read article. Ireland Spread Betting, updated 26-Oct-07
Spread betting has become increasingly popular in Ireland due to the opportunity it provides to make good short term profits. In fact, the Ireland spread betting phenomenon has increased so much in popularity that the traditional stock market has...read article.
Q) Average Trading Results?
A) Get free spread betting tips, offers, price updates, important news and more! All Free - Click here!
Risk Warning: Spread betting carries a high level of risk to your capital and you may lose more than your initial investment. It may not be suitable for all investors. Only speculate with money that you can afford to lose. Please ensure you fully understand the risks involved and seek independent financial advice where necessary.
* Tax law is subject to change or may differ if you pay tax in a jurisdiction other than the UK.
