ShortandLongs Ad Banned for Glamorising
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ShortsandLongs.com – the only spread betting company to offer free guaranteed stops to all of its members - frustrated by ASA ruling after just one complaint
ShortsandLongs has had a print advertisement banned by the Advertising Standards Authority after they received one complaint which said it was glamorising spread betting.
The advert, which featured in a number of publications, shows a man in a car with two attractive women and the ASA judged that it irresponsibly linked gambling with sexual success and enhanced attractiveness.
ShortsandLongs spokesman Andy MacKenzie said:
“We are disappointed that the ASA has made the decision to ban the advert after receiving just one complaint. The simple fact of the matter is that ShortsandLongs.com actually reduces the risks of spread betting.
“All of our clients have free guaranteed stops so they know exactly what they are risking with each trade. In these difficult times, we feel that we are leading the way in responsible gambling rather than glamorising betting.
“In no way do we mean to suggest that opening an account with us is going to make you any better looking!”
About ShortsandLongs.com
“To enable you to set your risk levels with confidence, ShortsandLongs.com offers totally FREE guaranteed stop orders (other providers may charge a premium). This protects you against 'gapping through' both overnight and in times of volatile market movements.
“ShortsandLongs.com is a trading name of Spreadex Ltd, a financial and sports spread betting firm founded in 1999, which specialises in the personal service and credit area.
“As part of Spreadex, ShortsandLongs.com members can be reassured that they will benefit from the same exacting standards, whilst having access to a unique and exclusive trading environment.
“ShortsandLongs was launched in September 2008 as a revolutionary way to trade financial markets through spread betting.
“It allows all clients to place trades knowing exactly what their maximum exposure will be, whilst still giving customers the chance to enjoy open-ended winning trades.
“Traditionally, the volatile nature of spread betting has left traders facing the risk of open-ended losses as well as wins.”
ShortsandLongs Account / Website
Risk Warning: Spread betting carries a high level of risk to your capital. You may lose more than your initial investment. It may not be suitable for all investors. Only speculate with money that you can afford to lose. Please ensure you fully understand the risks involved and seek independent financial advice where necessary.
'ShortandLongs Ad Banned for Glamorising' by DB, updated 16-Feb-09
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